Academica SC

Brand Design

The Project

We worked with Academica SC in 2021 to create a new primary logo for the club. They felt the current design they had was a little too intricate and had too many details to make it viable to use across the many aspects needed for a modern football club. The club wanted a rework of the current design rather than a radical change. So we decided to strip things back and focus on one main icon for the club. In this case it was a new rendering of the "Our Lady of Assumption" church in Turlock. Using the beautiful bell tower as a focal point for the new representation. The new design is simple and allows the club to be flexible with its usage.

Academica SC