Dothan United SC

Brand Design

The Project

We worked with Dothan United in 2024 to create an identity for the new Alabama club. The client requested we create a primary crest which has a Dragon as the main symbol. We decided to look into the community and character of Dothan, AL and discovered that peanuts played a huge role in the cities history. With this in mind we used the negative space of the dragon to create a peanut shape as a nod to this history.

Dothan United