Hill Country Lobos

Brand Design

The Project

We worked with the Hill Country Lobos in 2023 to create a new brand identity. It was important for the club to have a unique crest that helped them stand out as. To acheive this we decided to not have the name on the crest as you conventially would. Instead being bold with the icon design of an aztec art inspired wolf. The theme is taken from the fact that the club is built on the principal of helping young boys and girls from central and south america find a sense of community in the United States. The south american styling combined with some more traditional Texas themes continues throughout the brand. The club will play USL 2 in 2024.

Hill Country Lobos, USL 2