Midlakes United

Brand Design

The Project

We worked with Midlakes United in 2023 to create their new club identity. The team is based in Bellevue, WA which is situated between Lake Sammamish & Lake Washington - hence the team name! The clubs primary logo is a visual representation of the two lakes with a land gap between them and with Mount Rainier peaking in the distance. The main icon itself is also a M&U monogram. The crests’ hexagon shape is a nod to the tech and business hub of Bellevue. It’s corners point in every direction to show the outreach of the area as well as being a shape that is often associated with the tech industry.

Midlakes United, USL 2 & USL W