We worked with Rochester FC in 2022 to redesign the clubs primary crest. The primary objective was to keep the core elements of the original design but rework them into a more contemporary style. The Loon is a well known symbol for Minnesota so it was important to the club to utilise it as a primary symbol, whilst also being conscious of the fact that other teams use it in their logos, so it needed to be a unique design for the club. Our Loon design contains 11 stripes, one for each player in the team. It also has a yellow star marking the eye of the bird, this is inspired by the Bosnian flag as a nod to the club founders. It can also be lifted from the design and used as a separate design for merchandise and secondary kits. The Crest was the winner of the USL W & USL 2 "Best New Crest" awards 2023.