In 2026, we partnered with Florida-based NSB Current FC to refresh their brand identity ahead of the club’s expansion into USL2. Working closely with the team, we helped shape a new era for the club by developing an updated team name, a refined primary logo, and a cohesive, modern brand system. Building from the club’s existing logo, we created a refreshed design that introduces greater balance and clarity, elevating the overall look while preserving the club’s distinctive, surf-inspired heritage. The result is a more confident and contemporary identity that still feels unmistakably NSB, however under a new name. Shark Coast FC. The new brand toolkit includes a primary and secondary logo, wordmark, custom patterns, color palette, typography, social media assets, and merchandise designs.Pproviding a flexible and future-ready system to support the club as they step into their next chapter in USL.